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Venturing into the realm of ad networks can feel like stepping into a labyrinth of complex pricing models. As a marketer, deciphering these models is crucial for maximizing your advertising spend and achieving tangible results. Firstly, we need to understand the fundamental types of pricing structures commonly employed by ad networks. Generally, … Read More

Boost your audience' engagement with the power of well-crafted push notifications. These bite-sized messages can significantly influence user behavior, driving them back to your software. However, simply sending random notifications won't cut it. To truly master this valuable tool, you need a intelligent approach that prioritizes user experience an… Read More

In today's digital marketing landscape, it's crucial to grasp your target audience deeply. Leveraging audience insights empowers businesses to craft effectively targeted advertising campaigns that resonate with potential customers. By analyzing demographics, interests, behaviors, and online interactions, advertisers can construct personalized messa… Read More

Pop-under ads can be annoying for users, but they also present intriguing challenge for advertisers. These ads operate under the radar, appearing in a new window when a user interacts with a webpage. This stealthy approach can lead to significant click-through rates (CTR) and ultimately drive traffic. Understanding how CPM pricing works for pop-und… Read More